> **TL;DR:** Founding teams are a critical component of startup success, and understanding what each member brings is essential to building effective team dynamics.

![Conflicts in Startup Marriage](/posts/its-panelpicker-time/conflicts-in-startup-marriage.jpg)

Founding teams represent a critical component of startup success. Understanding what each member brings becomes essential to building effective organizational dynamics. Develop strategies for bridging communication gaps between technical and sales-focused personnel, and recognize the individual motivations driving your co-founders.

This discussion covers how to establish mutual appreciation across different disciplines and create actionable strategies applicable to your own venture.

**Vote and Comment:** [panelpicker.sxsw.com/vote/38031](http://panelpicker.sxsw.com/vote/38031)

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*Update (August 13, 2014):* Related article worth reading: [Startup success depends significantly on relationship development](http://www.inc.com/magazine/201405/issie-lapowsky/brian-cohen-interview-relationship-importance.html) from Inc.com.